The Lie I Believed About Visibility (And the Shift That Changed Everything)
People used to call me “bossy” as a kid. What they were really seeing was leadership wrapped in rebellion.
Don’t hate me, but I had a high IQ and a restless brain that wasn’t sufficiently challenged by academics (some people would diagnose that combination as high-functioning autism), so I experienced a constant urge to test limits and chase stimulation. Pair that with a family constantly operating in survival mode and living just above the poverty line, and you get someone who is primed for entrepreneurship long before she knows what entrepreneurship is.
Growing up around scarcity gave me two gifts.
The first was a front-row seat to what I refused to repeat.
The second was the kind of delusional confidence that comes from surviving things you were never prepared for.
It convinced me that I could build something different — and build it early.
After internships with small business owners who were desperate enough to let me experiment, bartending jobs that trained me to read people and maximize return instantly, and a soul-sucking corporate job at GoDaddy, everything finally cracked open.
I had a meltdown that turned into a breakthrough.
I laid on my neighbor’s lawn during peak COVID, sobbed on the phone to my dad, and professed my hatred for corporate life. Somewhere in that messy moment, I realized I could do this on my own.
So I quit.
Then I failed.
Fast. Painfully. Often.
Those failures became the most expensive business school I never enrolled in, and everything I teach today comes from those first few rounds of getting punched in the face by reality.
In the beginning, I was doing what a lot of founders secretly do — dating men to cover rent, smoking weed in the morning to “spark creativity” (aka procrastinate), and spending money on shiny solutions that never solved anything.
I watched my clients do the same thing. They believed more followers would magically create revenue. I knew that was not true. I have always made money with a small audience.
In-N-Out has fewer than one million followers.
Starbucks has 17 million.
Kylie Jenner has almost 400 million.
None of those numbers reflect revenue accurately.
Data confirms this. Influencer Marketing Hub reports that average Instagram engagement rates have dropped below one percent.
Harvard Business Review found that companies focused on customer journey optimization saw a 10% - 15% revenue lift. Companies that focused only on visibility saw little or no change.
Visibility is not the problem.
Conversion is.
I grew followers for clients.
I built gorgeous feeds.
I upgraded their LinkedIn presence.
Their sales did not move.
They were confused.
I was frustrated.
I finally understood the problem.
Visibility without infrastructure does not convert.
Followers without systems do not buy.
Attention without direction does not create momentum.
So I shifted. I invested in CRM systems, email capture, automated follow-up, lead magnets, messaging, analytics, and customer journey architecture.
Companies that master lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
This was the confirmation I needed: the money was not in the audience.
The money was in the follow-up.
At this point, I stopped calling myself a marketer in the traditional sense. What I really became was a customer journey evangelist. I help brands stay visible but also give them the strategy and systems they need to convert that visibility into actual money in the bank.
Today, I support clients at three stages.
1. Early stage
They need help believing in themselves by making their brands look and sound legitimate.
2. Second stage
They need priorities, workflows, and a structured plan to grow intentionally.
3. Agency level
They are already sustainable. They need to scale with precision and support.
Across every level, the goal stays the same:
A strong customer journey.
A brand that understands its audience.
A system that captures and nurtures interest instead of letting it leak out of the business.
The results show up consistently.
Companies with strong omnichannel engagement see a 9.5% increase in annual revenue.
Personalized email strategies convert at 6x the rate of generic messaging.
Companies that follow up with leads within five minutes are 100x more likely to make contact.
Structure produces results.
Strategy produces profit.
Systems produce stability.
My long-term vision is simple.
I want to help founders stop winging it.
I want them to understand the mechanics of their own businesses and make decisions from clarity instead of panic.
I want them to have momentum that comes from structure instead of stress.
If you take anything away from this, let it be this:
You do not need more followers.
You do not need a viral moment.
You do not need to buy quick fixes.
You need clarity.
You need structure.
You need the willingness to solve problems instead of escape them.
You need to understand how your business works and why things are not working.
Your success is not bought. It is built. It comes from experimentation, iteration, resilience, and the kind of passion that refuses to accept the life you grew up watching.
That is why I am able to do this work.
I was a bossy kid with a high IQ, a rebellious streak, and enough trauma to outrun generational patterns. That combination did not break me. It made me obsessed with understanding how things work and how people succeed. It made me passionate in a way that no classroom could ever teach.
Passion is not just a cute word.
It is the engine behind survival and the spark behind innovation.
Passion is what pushes you to learn, adapt, test, and try again.
Passion is what gets you out of cycles you were born into.
Passion is what creates momentum.
And momentum is the entire point.
If you want help building your foundation,
Start with the DIYDMG.
If you need clarity and structure, join the consulting waitlist.
If you are ready to scale, explore my agency support.
Your business will grow the moment you combine structure with passion — and I am here to help you build both.
